{"id":79455,"date":"2022-07-15T21:51:00","date_gmt":"2022-07-15T21:51:00","guid":{"rendered":"https:\/\/www.uic.mx\/?p=79455"},"modified":"2022-07-15T21:51:00","modified_gmt":"2022-07-15T21:51:00","slug":"marketing-multicanal-que-es-como-utilizarlo","status":"publish","type":"post","link":"https:\/\/www.uic.mx\/educacionenlinea\/marketing-multicanal-que-es-como-utilizarlo\/","title":{"rendered":"Marketing multicanal, \u00bfqu\u00e9 es y c\u00f3mo utilizarlo?"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\">El <strong>marketing multicanal <\/strong>es un recurso promocional que bien utilizado y adaptado a las necesidades de cada uno de los sectores comerciales, permite ampliar la presencia de marcas y productos.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\">Para aquellos que tienen la intenci\u00f3n de poner en pr\u00e1ctica este <strong>tipo de estrategias<\/strong>, pero a\u00fan tengan dudas sobre c\u00f3mo funciona y lo que implica, los invitamos a seguir leyendo.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#08857d;font-style:normal;font-weight:500\"><strong>\u00bfQu\u00e9 significa hacer marketing multicanal?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\">Una campa\u00f1a de marketing multicanal es una de las estrategias que te ayudar\u00e1n a llegar a M\u00c1S CLIENTES, a trav\u00e9s de todos los canales que consuma tu audiencia potencial, con el fin de generar un mayor volumen de COMPRAS.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\">La combinaci\u00f3n de estos canales debe ser de preferencia <strong><u><a href=\"https:\/\/educacionenlinea.uic.mx\/posgrados-en-linea\/programas\/especialidad-en-publicidad-en-medios-interactivos.html\" target=\"_blank\" rel=\"noreferrer noopener\">offline y online<\/a><\/u><\/strong>, la idea es estar presente en todos los medios posibles, en donde est\u00e9n tanto los clientes habituales, as\u00ed como los nuevos.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#08857d\"><strong>Diferencias entre marketing multicanal y omnicanal<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\">Es importante aclarar que no se trata de decir que, una <strong>estrategia sea mejor que otra<\/strong>, cada una persigue metas diferentes. Teniendo en cuenta esto, es m\u00e1s sencillo determinar cu\u00e1l usar.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\"><strong>Las principales diferencias entre cada una, son las siguientes:<\/strong><\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\"><strong>MULTICANAL<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Se centra en darle la mayor cobertura posible al mensaje (online y offline)<\/em><\/li><li><em>Su meta es llegar a M\u00c1S CLIENTES, para generar M\u00c1S VENTAS<\/em><\/li><li><em>Adapta el mensaje perfectamente a las necesidades de cada medio<\/em><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>OMNICANAL <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Usa los medios que ya tiene disponibles para promocionar su mensaje<\/em><\/li><li><em>Prioriza la experiencia del consumidor, lo fideliza para que vuelva a comprar<\/em><\/li><li><em>El mensaje debe ser coherente y fluido, para retener a m\u00e1s clientes<\/em><\/li><\/ul>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#08857d\"><strong>Pasos para hacer una campa\u00f1a de marketing multicanal<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\">Para que una campa\u00f1a de performance de este tipo, tenga el impacto que se busca, es FUNDAMENTAL que el mensaje se adapte a los requisitos de cada canal.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-color has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\" style=\"color:#484848;font-style:normal;font-weight:400\"><p><em>Si solo se dan a la tarea de<strong> copiar y repetir,<\/strong> existen pocas garant\u00edas de \u00e9xito<\/em> <em>a la hora de medir rendimientos.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\">La idea creativa de la campa\u00f1a, debe poder adaptarse a cada canal de difusi\u00f3n y brindar una experiencia \u00fanica al usuario\/espectador, que al final termine con la acci\u00f3n de compra.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\">Lo ideal en este tipo de campa\u00f1as multicanal, es ejecutarlas siguiendo una narrativa transmedia. Si quieres conocer m\u00e1s acerca del tema, <strong><u>consulta nuestra nota aqu\u00ed.<\/u><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\"><strong>Los pasos b\u00e1sicos que necesitas tener claros para implementar una campa\u00f1a multicanal, son:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" style=\"font-style:normal;font-weight:400\"><li><em>Brief del producto o servicio a promocionar.<\/em><\/li><li><em>Definir tipo de campa\u00f1a (si es multi u omnicanal).<\/em><\/li><li><em>Conocer el p\u00fablico objetivo.<\/em><\/li><li><em>Definici\u00f3n de idea o concepto creativo rector.<\/em><\/li><li><em>Establecer presupuesto para la estrategia.<\/em><\/li><li><em>Mapeo de canales que se utilizar\u00e1n (online y offline).<\/em><\/li><li><em>Creaci\u00f3n de plan de acci\u00f3n y tiempos de ejecuci\u00f3n.<\/em><\/li><\/ol>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-style:normal;font-weight:500\">Si te apasiona este tema y quieres aprender a implementar a este tipo de estrategias, puedes estudiar la <strong><u><a href=\"https:\/\/educacionenlinea.uic.mx\/posgrados-en-linea\/programas\/especialidad-en-publicidad-en-medios-interactivos.html\" target=\"_blank\" rel=\"noreferrer noopener\">especialidad en l\u00ednea de publicidad interactiva<\/a><\/u><\/strong>.<\/p>\n\n\n\n<h3 class=\"has-white-color has-text-color has-background wp-block-heading\" style=\"background-color:#08857d;font-style:normal;font-weight:700\">Para recibir mayor informaci\u00f3n, puedes <strong><u><a href=\"https:\/\/educacionenlinea.uic.mx\/posgrados-en-linea\/programas\/especialidad-en-publicidad-en-medios-interactivos.html#:~:text=CONECTA%20CON%20TU%20ASESOR%0APR%C3%93XIMO%20INICIO%3A%20ENERO%202023\" target=\"_blank\" rel=\"noreferrer noopener\">dar clic aqu\u00ed<\/a><\/u><\/strong>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>El marketing multicanal es un recurso promocional que bien utilizado y adaptado a las necesidades de cada uno de los sectores comerciales, permite ampliar la presencia de marcas y productos. Para aquellos que tienen la intenci\u00f3n de poner en pr\u00e1ctica este tipo de estrategias, pero a\u00fan tengan dudas sobre c\u00f3mo funciona y lo que implica, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[86,283,457,458,557],"class_list":["post-79455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion-continua","tag-campana-multicanal","tag-estrategia-de-marketing","tag-marketing","tag-marketing-digital","tag-publicidad-interactiva"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing multicanal, \u00bfqu\u00e9 es y c\u00f3mo utilizarlo? - Educaci\u00f3n en l\u00ednea UIC<\/title>\n<meta name=\"description\" content=\"Las estrategias de marketing multicanal tienen el prop\u00f3sito de aumentar la ventas de un servicio o producto mediante la\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uic.mx\/educacionenlinea\/marketing-multicanal-que-es-como-utilizarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing multicanal, \u00bfqu\u00e9 es y c\u00f3mo utilizarlo? 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